Positioning & Messaging
Articulate the value of your organization in a way that’s meaningful and memorable. Our proprietary discovery process looks at your business through your customers’ eyes to help you define your target audience. We take a deep dive into your company values, goals, and products/services to reveal the “secret sauce” that makes you different. We also research your competitors and industry to better understand expectations and opportunities. We use this intelligence to develop a solid brand positioning statement and key messages that communicate and reinforce your brand promise.
Marketing Strategy
Getting your marketing message in front of the right people on the right channel is essential to increasing visibility and establishing trust. If there’s no trust, there will be no sale. So, we help you generate genuine conversation with your audience by articulating your company’s value proposition through clarity of message and repetition. From rebrands to new product launches, we help you develop a scalable marketing strategy capable of attracting new business and key relationships to help your company grow.
Marketing Plans
Goal-oriented and results-driven, our marketing plans are crafted to fit your unique business needs. Our series of strategic 90-Day Marketing Plans give you a clear roadmap of how to activate your marketing strategy with checkpoints along the way to help you reach your marketing goals.
Our 6 Step Proprietary Process
- Research & Discovery
- Message Development
- Design
- Deploy
- Measure
- Analyze
Inbound Marketing
Marketing to the masses is no longer effective, especially when trying to reach multicultural audiences. It takes a nuanced approach. Multicultural audiences expect a personalized experience that caters to their specific needs and nudges them into action.
To do that, you must leverage consumer insights and the power of the content marketing funnel. We develop data-driven marketing campaigns that use carefully curated content and Mar Tech tools like email, social media, and pay per click to attract, engage, and convert prospective buyers and retain them through continued nurturing.
Social Media Management
Social media has changed the way consumers and brands engage with one another. Consumers can sidestep the red tape and share their opinions freely and brands, if they’re listening, can learn, pivot, and build community. But if not careful, interactions can feel transactional and fall flat. Our approach to social media starts and stops with value, and that’s baked into our social media strategies, copy, graphic design, and the tools we use to manage the platforms. Social media is a dialogue, and we treat it as such.
Content Development
Great stories have the power to create change. Be it a change in your audience’s perception of your brand or a change in how they choose to engage it. Guided by your company’s key messages, keywords, and business objectives, we craft content for blogs, website, social media, emails and more all with your audience in mind so that copy is engaging, optimized, and relevant. We help you articulate the value of your products and services through the power of stories. Hispanic translation services are available.
Digital Advertising & Campaign Management
In this crowded marketplace, being seen is everything! Digital advertising empowers your organization with the tools to strategically place your goods or services in front of potential customers when they are looking for what you offer. Whether that’s in the search bar or newsfeed. Our paid media strategy team is certified in all aspects of paid digital marketing meaning you get top results with every campaign.
Media Relations
Whether you’re launching a new product or positioning yourself as an industry expert, effective media relations is a key factor of marketing success. With 20 years of experience, our team knows how to tell your story through a thoughtful and targeted media relations strategy.